If you make corporate videos, this might sound familiar to you: A C-suite exec who often presents to large crowds on stage is put in front of a camera, they completely freeze up like a deer in the headlights. 🚘🦌 . Being in front of a camera can really be nerve-wrecking and you may find your talent stumbling to get a sentence out.
To create the best video interview, your storyteller must be comfortable and confident on camera; we are here with some tips and tricks to make that happen:
Nothing adds more pressure than a tight deadline. When building out your filming schedule, include a buffer in case your talent is running late or needs extra time to warm up.
Ensure that your filming location is pleasant, well-lit, and free from distractions. There’s nothing worse than having your talent interrupted by foot traffic in the middle of their best take.
Don’t just sit down right away and start rolling. Ease your talent into the shoot by asking general questions about their personal interests, to increase their confidence and comfort.
Communicate your expectations regarding content, tone, and duration. Provide words of encouragement and reassure them that any mistakes can be corrected in post-production (unless you’re in the business of live broadcasting 🤪).
It’s (probably not every day that your talent sits in front of a 4K camera to be recorded. Aesthetics notwithstanding, a hair and makeup artist reassures your talent that they’re looking and feeling their best.
These 5 tips provide some insight into the secret formula we have to get our talent feeling on their A-game once the red light starts blinking. Ultimately, the job of any director is to make your video talent feel on their A game, this helps deliver authentic performances that turn into compelling content. 🍿 Learn more in our latest video below.
