Unscripted conversations feel real, while promote an agenda through organic conversation as opposed to promotional messaging. Unscripted conversations produce unexpected moments of authenticity, that create a more meaningful connection with the viewer (than a scripted address). In these samples from our portfolio below, we'll explore 3 strategies you can employ, that make for the most successful unscripted content.
One of the key drivers of our visual interest is conflict or contrast on screen (a big part of which is accomplished through good casting). Diversity of voice and perspective on screen, produce dynamic opinions and/or worldviews, which creates captivating moments while also "raising the stakes". In this sample from TASTY, the contrast in each character's point of view, creates fun and relatable moments.
Gamification taps into our natural human instincts for play. When there is something at stake, even as simple as being right or wrong, an audience becomes more invested in their content experience, thereby increasing the likelihood of extending their attention span. In this sample from Catie’s Can’t Pass It On campaign (starting at 1:10), users are invited to guess the definition of key terms at the core of the video’s communication strategy, an exercise which delights, educates and entertains.
It has been said (and proven) many times over, that if a viewer can see themselves in a character on screen, they are more likely to become invested in the content and message. Woven into the fabric of unscripted content is the idea that the subject will likely say more on camera than will make the final cut, which provides producer and editor the opportunity to weave more of the subject’s personality into the content. In this sample from Float's employer branding campaign, Natalie offers a window into her personal journey, which gives the viewer an opportunity to connect with her through shared values, experiences and/or career goals.
