Questrade, a leading Canadian financial services company, needed content to support two strategic priorities:
They needed a partner who could translate rough briefs into a creative vision, manage large-scale shoots under tight timelines, and deliver polished, on-brand assets for both recruitment and customer acquisition.
We engaged Questrade on two fronts:
• Developed an employee anthem video plus three recruitment videos spotlighting growth opportunities, the technology team, and company culture.
• Took their initial brief and expanded it into full treatments, scripts, and interview questions.
• Directed a highly coordinated two-day shoot across multiple locations, balancing scripted and unscripted moments.
• Managed multiple directors, DPs, and crews to maximize access to people and spaces.
• Partnered with internal subject matter experts to create explainer videos on everyday financial actions (e.g., options trading, TFSA contribution rules, year-end tax efficiency).
• Built question lists, refined scripts for teleprompter delivery, and directed multi-take performances for clarity and polish.
• Designed custom lighting, props, and on-brand visuals, paired with animated overlays to break down complex financial concepts.
• Produced both hero videos and derivative cutdowns for YouTube, paid media, and newsletters.
• Delivered a suite of four employer brand videos and multiple product education modules.
• Helped Questrade attract talent and strengthen its employer identity through authentic employee storytelling.
• Simplified financial education for retail investors, making trading and tax optimization more approachable.
• Provided a full advertising ecosystem (hero assets + cutdowns), driving viewers from social and paid placements toward platform sign-ups.
• While Questrade did not share exact numbers, they reported successful campaign performance and accelerated sign-ups.
