Bayer’s consumer health brands — from Claritin to RestoraFiber to Iberogast — needed a steady flow of high-quality, bilingual content across multiple channels: broadcast, digital, social, packaging, and retail platforms like Amazon. With so many moving parts (casting, union signatory requirements, social-native campaigns, broadcast spots, product photography), it was critical that Bayer’s in-house agency partner, Oliver, had a trusted production team who could handle scale, speed, and complexity without compromising creative integrity.
Partnering directly with Oliver, we became their turnkey production and finishing arm. We supported them at every stage — from prep and creative consultation through casting (including bilingual talent and managing union agreements), production, and a full post-production suite (editing, sound design, color grading, finishing, delivery). Our mandate was clear: take Oliver’s briefs and ensure they came to life seamlessly across all formats.
• Broadcast & OLVs: Delivered fully finished commercials for North American distribution.
• Product & Advertising Photography: Produced high-quality imagery for packaging, websites, and retail storefronts (Amazon, etc.).
• Social-First Campaigns: Shot content designed to feel organic and “of the platform,” such as Claritin’s New Orleans shoot styled to look like TikTok UGC, and a kids-driven diversity campaign that captured playful, authentic interviews.
• End-to-End Delivery: Managed client sessions in post, transcoding, and final distribution across TV, digital, and print.
With us as their execution partner, Oliver was able to deliver Bayer campaigns that were:
• Omni-channel ready: Assets rolled out seamlessly across broadcast, digital, retail, and social.
• Flexible and high-volume: A large library of content from each shoot, giving Oliver and Bayer more options to adapt campaigns regionally and internationally.
• Effortless for the client: By managing everything from talent contracts to union signatory requirements to last-minute “out of scope” asks, we gave Oliver a true turnkey solution that allowed them to focus on strategy and creative.
Ultimately, our work ensured Oliver’s embedded model at Bayer delivered on its promise: fast, efficient, high-quality campaigns that made the brand look great — everywhere their audience engaged.
