Most social media strategies involve routine updates on Facebook and Twitter — and if they’re particularly ambitious, Instagram and Pinterest. Even if they do create video content, few marketing teams have discovered how to access the full viral potential of YouTube. But a great video, optimized for sharing, can catapult a startup into trendiness. Successful…
1. Don’t expect your video to go viral.
YouTube proselytize, Jeffery Harmon, suggest to re-evaluate expectations in hitting it big on YouTube. Businesses should focus onbase hits and making sure the right customers see their videos, not reaching a million views.
2. Buy some Ads.
Purchasing ads can be beneficial to a small business promoting on YouTube. Since it’s not very likely that