Well the Denver Broncos didn’t have many great plays during the big game but advertisers did.
The Super Bowl is undoubtedly a full-on marketing showdown — with 30-second spots running $4 million — and this year was no different. Brands brought out all the stops from the heart-warming (Budweiser) to celebrity appearances (James Franco, Tom Hiddleston, Arnold Schwarzenegger, Muppets, Carmen Electra — to name a few) to ridiculous antics (GoDaddy, Volkswagen).
Axe scored the most points with their “Make Love, Not War” spot.
“Most unique. It really felt different from everything else,” said Mike McKay, chief creative officer/partner at ad agency Eleven.
The Bob Dylan Chrysler ad got mixed reviews, with some cheering the use of Dylan, but others noting that Chrysler, which has used Eminem and Clint Eastwood in the past, appears to be competing with itself now. Jamie Barrett, co-founder of barrettSF, called it “shark jumpy.”
Stephen Colbert’s Wonderful Pistachios Super Bowl spot was a big hit for the night, surprising viewers with a two parts.
Duds for the night included Subway’s Fritos Chicken Enchilada ad, Toyota’s Muppets ad and even Bud Light’s “Up for Anything” ad, which unraveled a complicated storyline over many parts that couldn’t keep viewers’ attention.
So whether you’re a Broncos fan drowning in shame or cursing Peyton Manning or a Seattle Seahawks fan reeling off the sweet victory, you can now shake-off the somewhat dull game and instead bask in the glory of the Super Bowl’s real winners.
Article courtesy: Mashable