Manulife wanted a lighthearted campaign with community partners St. Mary’s Prevent Clinic and CAMH to support Canadians in reaching their health goals. We produced a studio-based series of "unscripted conversations" where adults answered the question, “What do you want to be when you grow up?”- a fun, cheeky way to spark reflection on health, purpose, and wellness while creating a versatile library of campaign assets.

‍