Bumble wanted a social-first paid media campaign timed around Thanksgiving and the holidays to promote a new app feature. Partnering with Tik Tok star Prayag Mishra, we produced a hero video that playfully tapped into his online persona, blending authenticity, timing, and humor to drive engagement and app downloads during a key seasonal moment - encouraging his "Pookies" to try out their new incognito feature this holiday season.

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