PlayStation / NBA 2K / NBA partnered for the Playmakers Cup, a social-first campaign uniting fans and pros through gaming and playful competition. We produced a high-energy video series featuring NBA duos battling and trash-talking across fan-led 2K tournaments, a fun celebration of sport and personality. Behind the scenes, we coordinated players across multiple cities and countries, recording separate streams and audio feeds in real time. The technically complex production came together seamlessly to deliver content that felt spontaneous, authentic, and effortlessly entertaining.

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