BDO Debt Solutions needed a refreshed B2C campaign to launch their new brand platform, “Discover Your Debt-Free Future.” We produced a broadcast, digital, and out-of-home campaign that told three distinct, relatable stories of Canadians facing the emotional weight of debt. Shot in Thunder Bay with full casting, location, and post handled in-house, the series captured both the anxiety of financial struggle and the relief that comes from finding a path forward with BDO.