AP needed a scripted video series to launch SAP Digital Boardroom, their real-time performance reporting and collaboration platform. The software provides decision-makers with a single source of truth, transforming board meetings into immersive, data-driven experiences. We produced two lighthearted, scripted videos, handling union/ACTRA casting, direction, and post-production, that used humor and clarity to make a complex product feel both powerful and approachable.

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