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Address It, Don't Stress It

Like many great discoveries, the power of minoxidil to regrow hair came about by chance. Flashback to the 1980s, when scientists discovered that minoxidil, being studied for other indications, actually showed signs of regrowing hair. This finding was a pivotal discovery for millions of Americans experiencing hereditary hair loss.

Taking note, scientists began studying use of topical minoxidil solution on the scalp. Soon, results emerged showing us that topical minoxidil could indeed successfully regrow hair. That started the years of product innovations leading to the multi-generation ROGAINE® products to provide hair regrowth benefits for both men and women with hereditary hair loss. Today, minoxidil remains the only topical ingredient approved by the FDA to regrow hair.


  • Executive Producers: Ali Watson
  • Producer: Jon Corbin
  • Director: Daniel Rosenberg
  • DP: Ken Woo
  • Associate Producer: Noelle Forder
  • Photographer: Jaylyn Todd
  • Grip: Dylan Schiller, Gianluca Basile
  • 1st AD: Jen DeLucia
  • 1st AC: Karan Boparai
  • Propmaster: Shawn Haynes
  • 2nd AC: Jess Craymer
  • DIT: Orkun Eray, Mark Luciani
  • Wardrobe: Madi Styles
  • HMU: Carla McKeever, Annastasia Cucullo
  • BTS: Ryan Nisker
  • Offline & Online: Evan Cappe
  • Colour: Nice Shoes
  • Photo Retouching: Kevin Luc
  • Casting: Milo Casting

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