Address It, Don't Stress It

Rogaine needed a high-impact campaign to launch its brand refresh, shifting from a clinical, scientific tone to one that felt bold, modern, and aspirational. We produced a motion and stills campaign for e-commerce and digital platforms that celebrated confidence and possibility, helping reposition Rogaine for a new generation of consumers.

Credits

  • Executive Producers: Ali Watson
  • Producer: Jon Corbin
  • Director: Daniel Rosenberg
  • DP: Ken Woo
  • Associate Producer: Noelle Forder
  • Photographer: Jaylyn Todd
  • Grip: Dylan Schiller, Gianluca Basile
  • 1st AD: Jen DeLucia
  • 1st AC: Karan Boparai
  • Propmaster: Shawn Haynes
  • 2nd AC: Jess Craymer
  • DIT: Orkun Eray, Mark Luciani
  • Wardrobe: Madi Styles
  • HMU: Carla McKeever, Annastasia Cucullo
  • BTS: Ryan Nisker
  • Offline & Online: Evan Cappe
  • Colour: Nice Shoes
  • Photo Retouching: Kevin Luc
  • Casting: Milo Casting

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