Hasbro wanted to launch its new NERF Gel Fire blaster in a way that felt social-first and native to the platforms where its target audience lives. The content needed to highlight the product’s features and benefits, while still feeling authentic, fun, and personality-driven.
We partnered with four camera-ready social creators and dropped them into a custom-built arena. Across the shoot, they:
• Unboxed the product to showcase features and answer FAQs.
• Tested the blaster in pre-built games designed to highlight performance and play styles.
• Reacted in real time, bringing their own personalities and creator style into the experience.
To capture the action, we designed a multi-camera setup with mounted rigs, drones, and GoPros - ensuring dynamic coverage across every angle. Our team provided full production services and talent support, managing everything from arena rental and set builds to coordinating with influencers to keep their voices authentic.The end deliverables included six 9x16 social-first assets, optimized for vertical distribution across platforms like Instagram, TikTok, and YouTube Shorts.
• Delivered a suite of social-ready videos that blended product education with authentic creator-led storytelling.
• Helped NERF present the Gel Fire launch in a way that was fast-paced, fun, and shareable.
• Provided the production backbone that allowed creators to shine while the product naturally integrated into their content style.
The result was a campaign that introduced the product to a wide audience in an authentic, gamified way, giving NERF a strong social-first launch for a marquee toy.
