Working with influencers and athletes has redefined how brands reach audiences. You no longer have to buy attention - you collaborate for it. People trust people more than they trust brands, and when your message comes through someone with built-in credibility, it feels more real, more immediate, and more human. But authenticity and control rarely coexist easily. That’s where we come in.

🎯 The Creative Challenge

Athletes and influencers bring reach and personality, but they’re not actors - and production realities reflect that

Athletes like Chris Boucher, who we filmed for Smartwater, have limited windows of availability and little interest in endless retakes. You get minutes, not hours. Confidence and precision matter more than coverage.

For campaigns like Scottie Barnes and Lamelo Ball for PlayStation , the energy has to match the personality. Scottie’s charisma is the story - so our role was to capture his natural spontaneity in a way that still honored the PlayStation brand and its creative direction.

With influencers, the challenge flips. They’re used to controlling their own environment - one camera, one take, no crew. On larger productions, like our Hasbro influencer collaborations, the goal is to make the set feel as natural as their phone camera: to help them show up as themselves while still hitting the branded beats.

In every case, the tension is the same: keep it real while keeping it on message.

🧠 Our Approach

These projects demand as much EQ as technical skill. We plan obsessively, communicate clearly, and stay adaptable once the cameras roll. You can’t always get what’s scripted, but you can get what’s true - if you create space for talent to feel comfortable, confident, and collaborative.

Preparation gets us there; calm authority keeps us there. Every shoot is a balance of brand priorities, creative direction, and talent comfort - and our role is to hold that balance without ever showing the strain.

What Works

• 🏀 Plan hard, pivot fast. Limited time demands total readiness.

• 🧗‍♀️ Lead with calm confidence. Direction sets the tone for everyone on set.

• 🤺 Protect authenticity. Let personalities shine; audiences can tell when it’s real.

• ⛳️ Align early. Keep handlers, agencies, and clients moving in sync.

‍💡What Success Looks Like

From Smartwater to PlayStation, our influencer and athlete work proves that authenticity and production value don’t have to be at odds. We help brands capture recognizable personalities at their best - genuine, on message, and completely believable.

Because when the clock is running and the spotlight’s on, success isn’t just about who’s in front of the camera - it’s about who’s behind it, keeping everything under control.

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